The Challenge 25 pack contains a variety of point of sale materials to display in premises selling age-restricted products. They are designed to convey messages to customers about the law and the Challenge 25 policy being used in the store and they support staff to reinforce key messages. There are:
• posters informing customers that they will be required to show proof of age when buying alcohol or other age-restricted products
• posters informing under 18s that it is an offence to buy or attempt to buy alcohol
• posters informing customers that is it an offence to buy alcohol on behalf of an under 18
• till stickers with a short script printed on them to help staff challenge for proof of age
• shelf-sliders
• staff badges
• sample proof of age cards