The County Council has entered into an agreement with a company called Marketing Force Ltd, who sell sponsorship to cover the cost of maintenance and management of approximately 60 roundabouts within Cambridgeshire. 

Marketing Force Ltd employs and manages a landscape contractor who will plant and maintain the roundabouts. Where sponsorship arrangements have not been agreed, Marketing Force Ltd will continue to maintain the sites at no additional cost to the Council.
The agreement was signed in July 2002 and is for an initial period of 5 years, with an option to extend for a further 5 years.

If you wish to find out more information on sponsoring a roundabout, please use the link for Marketing Force Ltd on the right hand side.