OVERALL OBJECTIVES

1. The overall objective of the Council's road safety strategy is to achieve targets of no more than 360 deaths and serious injuries and 3000 casualties in total by the year 2010.These targets were developed following the issuing of targets by central government in March 2000.

Following an investigation of child deaths and serious injury, a further target of no more than 24 child deaths or serious injuries by 2010 was adopted in 2001. This represents a reduction of 50% from the 1994-98 average baseline and is in line with the Government's target.

Under a Public Service Agreement, the Council has set more challenging stretch targets to achieve no more than 481 deaths and serious injuries and 3230 casualties in total by 2003/04. This represents an additional saving of 19 deaths or serious injuries (two of whom will be children) and 46 slight injuries.

2. Change public attitudes to encourage responsible use of the County's roads by all road users especially vehicle drivers.