Cambridge market signs up to be part of the "˜Real Deal'; an initiative to keep consumers safe and support the local market traders who do offer genuine, reliable goods.

Cambridge City Council - organisers of the market, are the latest to sign up to the Real Deal national charter confirming their commitment to safe and fair trading. They have worked with Trading Standards Officers at Cambridgeshire County Council's Supporting Businesses and Communities to pledge to continue to ensure that fake goods and other illicit items are not sold on their market.

A launch event took place, today, Wednesday 15 July with the charter being signed in the Market Square.

Cambridgeshire County Council's Acting Head of Supporting Businesses and Communities, Aileen Andrews said "This is a great achievement for both us and the City Council. Markets bring many economic and social benefits to our local communities. They provide bargains for shoppers, lively attractions for families and visitors, and an environment for legitimate, local businesses to trade successfully. We're proud that another market operator within our county has declared their commitment to being free of fake and unsafe goods by signing up to the Real Deal campaign."

Cllr Carina O'Reilly, Executive Councillor for City Centre and Public Places at Cambridge City Council said: "We're delighted that Cambridge's historic central market has signed up to the Real Deal charter. It will provide reassurance for the many thousands of people who shop there for everything from fruit and veg to art, antiques, souvenirs and clothing that the goods they buy are all authentic and legal. It's also great for the market traders themselves, as there is less chance of their businesses being undermined by counterfeit goods and illegal traders."

For more information about Real Deal markets see

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