The campaign aims to inspire children to move more by encouraging them to do short exercises and games known as 10 Minute Shake Ups. Disney's most recognisable and popular characters, including the new DisneyÂ·Pixar film, Finding Dory are taking part in the popular 10 Minute Shake Ups.
Throughout August 2016, Cambridgeshire County Council is working with partners to promote the 10 Minute Shake-up campaign. Families are able to get involved at local pharmacies and libraries by taking the opportunity to sign up to Change4life for loads of ideas to get active together. A range of activities happening locally will also be listed on the Change4Life website.
Local District Councils are also providing summer play schemes and holiday clubs with information available on their websites:
Olympic medal winners Tom Daley and Becky Adlington have also joined forces to support the national campaign and are encouraging children to "˜just keep moving' this summer, as they launch nationwide interactive family swim sessions and a brand new 10 Minute Shake Up campaign. To coincide with the launch of the campaign, Disney, Change4Life and the Amateur Swimming Association (ASA) commissioned a survey of more than 1,000 children aged 5 to 11 and their parents on their attitudes towards physical activity. The survey revealed that finding ways for their children to be active is a challenge faced by families, with 61% of parents saying they struggle for ideas during the school holidays. The research showed that more than half of children (55%) said that swimming is one of their favourite ways to keep physically active during the summer holidays, whilst 39% of 5 to 11 year olds also said that they would want to go swimming more often if they could go with family members.
Val Thomas, Consultant in Health Improvement at Cambridgeshire County Council said: "Physical activity helps children build social skills, boost self-confidence, improve bone and heart health and maintain a healthy weight", yet just 21% of boys and 16% of girls currently meet the national recommended level of activity of 60 minutes each day (Health Survey for England 2012
Find what's going on near you today on the Change4life online event finder or contact your local District Council for summer schemes and activities.