Covid campaigns reach over 700,000

25 March 2021

A series of campaigns aimed at reminding people of the importance of lockdown has so far reached over 700,000 residents across Cambridgeshire and Peterborough.

The #StandFirm campaign is made up of five films featuring people who have suffered the effects of COVID-19 and are urging others to stick to the rules.

Two other films – one for Cambridgeshire and one for Peterborough – were produced and acted by young people.

The #StandFirm films – commissioned by Cambridgeshire County Council and Peterborough City Council and paid for by ring-fenced Government funding – feature social workers, IT managers and a loneliness campaign manager.

Released over the past two months, each subject talks about catching COVID-19 and how several thought they were going to die and took many weeks to recover.

They were posted across social media channels - Facebook, Twitter and Instagram. The #StandFirm films alone reached 407,000 people with a total engagement of 54,000.

The Young People’s films – Be Part of the Solution – had a reach of 52,500 in Cambridgeshire and a further 38,700 in Peterborough, with a total engagement of over 20,000.

An additional campaign – This Depends on Us – focussed on general advice throughout the pandemic and reached over 220,000 across both counties. The #Standfirm films can be seen on the Cambridgeshire and Peterborough channels.

Dr Liz Robin, Director of Public Health for Cambridgeshire and Peterborough said: “These campaigns have played a vital part in encouraging people to stick to the rules of lockdown.

“The films feature real people – not actors – who have had first-hand experience either of catching COVID or in the case of the young people, living in a COVID world. While the future is looking brighter, the focus on COVID-safety will need to continue for some time, and the message from all these campaigns is the same - there is no room for complacency. It’s still essential that we stick to the rules in order to progress along the government’s road-map - which does depend on us.”