Local people are being encouraged to take part in this year's Alcohol Awareness Week and to know the risks associated with it.

This year's campaign from Alcohol Concern, running from the 14 to the 20 November, is focusing on alcohol and the risks to health. People are being asked to check how many units they consume a week and see what this could mean for their health.

Some areas of Cambridgeshire have among the highest alcohol related hospital admissions in the East of England, with 211 alcohol related deaths in Cambridgeshire in 2014. In January 2016, the guidance around recommended limits of alcohol was updated by the Chief Medical Officer. The new guidance states that the limits for both men and women are the same, which is not to drink more than 14 units per week regularly, and to spread units evenly over three or more days.

Cambridgeshire County Council will provide a range of activities during the week including drop in events and volunteer training. The Council will also be supporting Alcohol Concerns Social Media Campaign, highlighting a different risk every day of the awareness week. This includes:

Monday 14th November "“ Alcohol and cancer

Tuesday 15th November "“ Alcohol and depression

Wednesday 16th November "“ Alcohol and dementia

Thursday 17th November "“ Alcohol and breast cancer

Friday 18th November "“ Alcohol and diabetes

Saturday 19th November - Alcohol and hypertension

Sunday 20th November "“ Alcohol and brain damage


Joe Keegan Alcohol Strategic Lead at Cambridgeshire County Council, said: "Alcohol Awareness Week is encouraging people to be aware of the serious risks associated with alcohol. The campaign is a good time to take stock of how much you are drinking and I would encourage everyone to visit Alcohol Concern's website to understand the dangers involved."

More information can be found on the Campaign nationally at:



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