The new zone, centred around sheltered housing in the village, comes after vulnerable people living in the area were approached by potential rogue traders.

'No Cold Calling Zones' (NCCZ's) were first set up in St Ives in 2002 followed by more than 100 similar protective zones throughout Cambridgeshire.

Residents are offered help and advice and provided with an information pack which enables them to have the confidence to say no to any cold callers who knock at their door and to warn rogue traders that they are not welcome.

Window stickers and street signs advertise where NCCZ's are in operation.

The new NCCZ in Swavesey will be launched in The Communal Room in Thistle Green, at 10.30am on April 8 2014, with an information session for residents, while at the same time street and residential signs will be erected.

Nationally, more than 10,000 complaints are made about cold calling doorstep traders every year.

Cambridgeshire County Council Cabinet Member for Enterprise and Skills, Councillor Mathew Shuter, said:

No Cold Calling Zones have proved very effective in areas where vulnerable people live “ such as sheltered accommodation or developments for older or disabled people.
They are introduced with the full co-operation of local residents and are a good way of helping to support the community and protect them from unscrupulous traders or salespeople who may be seeking to exploit or steal from them.

Further information on NCCZ's is available on the Cambridgeshire Trading Standards webpage or 0345 045 5206.

Notes for editors: for further information, contact the Communications Team via [email protected]

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