The campaign aims to raise awareness of scams and prevent residents from becoming a victim. This year the theme is Don't Be Rushed, Don't Be Hushed. It's about people refusing to be rushed into taking decisions they will later regret; and it's about them refusing to be silenced by a sense of shame or weary acceptance.

Throughout the month, officers from the Council's Supporting Businesses and Communities Service will be reminding people that scams come in all shapes and sizes and that it's not just the elderly and vulnerable that can become a victim.

Every year more than three million people in the UK fall victim to scams, losing hundreds, sometimes thousands of pounds. With fewer than five per cent of people in the UK reporting scams to the authorities, Cambridgeshire County Council's Supporting Businesses and Communities Service has said that it is time to "fight back against scammers" to ensure they don't get away with conning innocent people.

Elaine Matthews from the Council's Supporting Businesses and Communities Service said "This is a great opportunity to remind our residents of the day to day challenges of staying safe from scams and the damage and distress that they can cause victims. It's all about creating a self-supporting network of confident, alert, consumers. Whilst it is true to say not every scam victim is elderly or vulnerable, the scammers do target those groups.  Everyone knows an elderly or vulnerable person "“ whether they are a neighbour or a family member and we all have a duty to make sure we know the signs to look out for and how to help them."

For further advice on scams contact the Citizens Advice Consumer Helpline on 03454 04 05 06.

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