National mobile tyre fitting experts etyres are working with local authorities in Cambridgeshire to provide vital road safety advice during Road Safety Week between 23-27 November.
A key event for the week will be the Young Driver day at Cambridge Regional College where the etyres team will be demonstrating how tyre tread depth and pressure can be easily and quickly checked
Students in particular are being targeted as many are learning to drive or have recently passed their driving test and according to Road Safety Charity Brake are a high risk driver group. Their research shows:
"¢ Drivers aged 17-19 only make up 1.5% of UK licence holders, but are involved in 12% of fatal and serious crashes
"¢ Drivers aged 16-19 are more than twice as likely to die in a crash as drivers aged 40-49
"¢ One in four 18-24 year olds (23%) crash within two years of passing their driving test
etyres has also been working closely with Cambridgeshire County Council Road Safety team to offer tyre safety advice to other drivers.
A number of other locations are to be visited in the next few weeks including supermarkets and Council offices to offer free checks on tyre tread depth and tyre pressure.
Tony Bowman, etyres Managing Director, said: "We are really looking forward to working with Cambridgeshire County Council to promote the message of road safety, particularly to younger drivers. I personally have a number of young drivers in my family and I have always made sure they know how to stay safe on the road. It is a great opportunity to highlight the importance of tyre checks and their contribution to safe driving".
Cambridgeshire County Councillor Roger Hickford, Chairman of Highways and Community Infrastructure, said: "It is great to be working in partnership again with "˜etyres', to help keep Cambridgeshire road users safe, protect the environment and save motorists money. We are particularly pleased South Cambridgeshire District Council and Cambridge Regional College are joining us during "˜National Road Safety Week' to promote safe drive driving. Driving on the correct tyre pressure is something all drivers have complete control over and can be a factor in helping to avoid road accidents."