Digital technology underpins almost every aspect of modern living across work, travel, leisure and health, and good Internet access is now widely viewed as the ‘4th utility’.

Fast, reliable connectivity is vital to support business growth, help rural communities to thrive, improve health and well-being, and make it easier for people to get online and access public services.

The Connecting Cambridgeshire partnership programme, led by Cambridgeshire County Council, is improving the county’s digital connectivity with superfast broadband, free public Wifi and wider mobile coverage.

The Smart Cambridge programme is also harnessing emerging technologies and working with innovative businesses to meet future digital challenges.

Combined with commercial provision, Connecting Cambridgeshire is on track to bring superfast broadband access to 95% of premises across Cambridgeshire and Peterborough by the end of 2017, with the aim of reaching 99% by 2020. But it’s not automatic – you need to upgrade to get faster fibre broadband.

Visit the Connecting Cambridgeshire website (www.connectingcambridgeshire.co.uk) to find out if you can upgrade to fibre broadband, how to access free public CambWifi and support available for communities and businesses to improve connectivity.

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