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Improvements to boost footfall and greener travel in St Ives town centre to begin

09 July 2024

Next Monday (15 July) work begins on improvements to The Broadway in St Ives that are designed to boost footfall by making the area more welcoming for walkers and wheelers.

The scheme will see footpaths widened, two new crossing points added and new seating, planters and cycle parking introduced. Also, traffic will be slowed by a chicane outside the Norris Museum as vehicles enter The Broadway.

Following positive consultation with local councillors, business owners and residents earlier this year, work on these improvements will begin on 15 July and will continue through to the end of August.

Throughout construction businesses on The Broadway will remain open and access will be maintained for residents, shoppers and those making deliveries.

By creating a safer and more welcoming environment for pedestrians and cyclists the scheme aims to encourage people to use more sustainable travel options. Providing a more attractive environment along The Broadway is also expected to lead to improved footfall for local businesses.

While the works are being carried out parking will be suspended first on one side of the road and then on the other side. During construction, traffic on The Broadway will be managed with temporary traffic lights. Alternative parking can be found at Globe Place car park on West Street, just a few minutes’ walk away.

Councillor Alex Beckett, chair of the Highways and Transport Committee at Cambridgeshire County Council, said: “We want to support projects that embrace and promote greener, safer and better-quality journeys which is a priority for the council – that’s why we’re currently making a record investment across Cambridgeshire’s highways.

“We’ve worked hard to ensure these improvement works can be delivered in such a way to allow The Broadway’s businesses to remain open throughout. While there will be some temporary disruption, we hope that, alongside residents and shoppers, they’ll continue to see the benefits long after the works are complete.”