What is the Quality of Life survey?
The Quality of Life Survey helps us deliver our vision of a healthy, fair and sustainable Cambridgeshire.
The survey aims to gain insight into the experiences of residents across Cambridgeshire, understanding their views and needs on topics such as life and community, transport, health and wellbeing, children and young people, the council, and its services. It seeks to gather opinions of a representative sample of residents in each of the five districts.
By tracking responses over time, the survey enables the council and its partners to understand how changes in policy, services and wider public sector activity impact people’s lives, supporting better-informed decisions that improve health, promote fairness and create sustainable communities.
Since 2024, the survey has been run in partnership with the Cambridgeshire and Peterborough Combined Authority and Cambridge Ahead.
Why is it important?
It provides councillors with vital insight when they are making decisions. The information collected from previous surveys has already been used to feed into the council’s Business Plan and Budget processes.
It also allows the organisation to benchmark itself with other councils and track the impact of this council’s delivery against its Strategic Framework ambitions over time.
Take part in the 2026 survey
The online and telephone based survey is run by an independent market research company Thinks Insight and aims to speak to 5,500 residents in total, each year. If you are contacted, the company ‘Field Locker’ will provide details so you can independently check who they are before continuing. You will not be asked for identifying personal details or any financial information.
We want to encourage everyone to take part if they want to. Therefore in addition to our representative sample, we have created an online version of the survey, so anyone who wants to can take part. To complete the survey online, please follow the button link below:
The survey, hosted on yourvoice.cambridgeshire.gov.uk, opens on Wednesday 13 May 2026.
The survey will run until Wednesday 5 August 2026.
The responses will then be collated and fed back to councillors and the public in the autumn.
Who runs the survey?
The survey is being run in partnership with Cambridge Ahead and the Cambridgeshire and Peterborough Combined Authority.
The independent market research company is called Thinks Insight, they will carry out the survey and collate the results on behalf of the council and its partners.
Previous results and findings
In previous years, the survey has highlighted most residents feel happy, safe and have a sense of belonging, with residents believing that Cambridgeshire is a good place to raise children. However, it also highlighted that roads and pavement maintenance, the cost of living and mental health and loneliness are areas of concern.
To view survey summaries, key themes, and report documents from previous years, please follow the links below:
