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Website content playbook

The website content playbook explains how we write and design content for the Cambridgeshire County Council website.

Planning at a table with notes
Our digital principles
Our residents come to the website to complete tasks and find information
multicoloured illustrated brain
Understanding user behaviour
How do we meet the needs of our customers better?
Content design structure chart with boxes and arrows
Content design and creation
The website design is based around information and tasks
W3C WCAG 2.1 - Web Content Accessibility Guidelines logo
Making content accessible
Making a website accessible is ensuring it can be used by as many people as possible
person looking at an application form on a tablet
Accessible documents (attachments)
How to use headings, images, tables and colour to keep our documents accessible
Website authoring
Style guide
Ensuring what we write on our website is consistent, easy to understand and robust

We also have information on our microsites and policies.

To help keep our online spaces positive and engaging, please read our external social media operational guidelines.