About microsites
A microsite is usually a small website with a specific message or purpose targeted towards a particular audience. It can have its own design and is separate from an organisation’s main website. A microsite can have its own domain name or be a sub domain of the main website.
The council website provides information about council services and activities to residents and the general public. The council website is managed by the communications team using a website content management system (CMS).
The best way to provide information about council services and activities is not always on the council website. In those cases a separate website would provide a better solution for a particular service, campaign, or subject.
Any website managed by the council other than the corporate website is called a microsite.
The council CMS provides the capability to host microsites within the same system. This creates a CMS platform that the communications team can fully support.
The council’s default position is that all websites should be developed within the corporate CMS platform. Exceptions are made only when the criteria for creating a separate website are met.
How to request a microsite
There are certain criteria that a proposed microsite must meet in order to be developed separately from the corporate website.
If the proposed microsite meets the criteria and is approved, the microsite will be developed within the corporate CMS platform.
Should the proposed microsite be required to be developed outside of the corporate CMS platform, it must meet the required criteria.
When a decision is made on developing a microsite, either within the corporate CMS or outside of the corporate CMS, the key principles and criteria set out in the microsite policy will be applied. Any decision on the development of a proposed microsite will be made by the Head of Communications.
Contact the communications team by emailing infoservices@cambridgeshire.gov.uk to request a microsite. You will be asked to read the microsite policy and complete a microsite request form.
