Skip to main content

Become a Junior Travel Ambassador

This exciting scheme promotes active and safer travel to and from school. Junior Travel Ambassador (JTA) is aimed at Year 5 pupils and empowers them to make their own decisions about what they think needs to change to improve road safety for their school.

JTAs also encourages pupils to get more active and lead healthier lifestyles.

Junior Travel Ambassador logo

Setting up a Junior Travel Ambassador scheme

At least two JTAs are chosen to represent the school and have an adult mentor to help and support them. The adult can be a member of staff, governor or an interested parent.

All JTAs will receive a badge and will meet regularly with a Road Safety Officer, usually half termly. As well as advice and support, the Road Safety officer will provide educational resources and prizes for competitions. This scheme is free to all schools.

For more information or if you would like to set a scheme up in your school, please email

Size: 1.96MBFile format: pdf

Junior Travel Ambassador Activity Calendar 2018/2019

Month Activity
October Be Safe, Be Seen (Clocks change October)
International "Walk to School" month
November Road Safety Week
December Keep safe during the holidays
January Seatbelt promotion
February Take 5!
March/April WalkSmart/PedalSmart/ScootSmart
Big Pedal
May Walk to School week
June National Bike Week
July Helping Year 6's get ready to travel to secondary school

Case study: Junior Travel Ambassadors

Since joining the Junior Travel Ambassador project two years ago, we have seen an improvement in the number of children walking and cycling to school. Although we have to keep on top of inconsiderate parking our incentives including rewarding parents who park away from school by entering them into a monthly prize draw to win a school lunch with their child.

The JTA’s are enthusiastic and love doing competitions and assemblies. They have organised events for both “walk to school “week and “The Big Pedal”. They enjoy the support and contact they have with Maree from Road Safety, she gives them advice and help with anything they are planning to do.

The Junior Travel Ambassadors have also worked with the parish council and did a campaign when the speed limit outside school was lowered to 20. The Travel Ambassador’s organised a banner competition “20 is Plenty” Maree had this made up and they were thrilled to see the winning design, our unique banner on the school gate.

The lovely thing about this project is not only does it improve road safety awareness and active travel but also to see how the year 5 Junior Travel Ambassador’s have flourished and their confidence grown with the responsibility. Often children have roles in school that don’t really have much substance, this project really does offer them the chance to be very much involved in decision making and actually doing things that make a difference.

A group of young travel ambassadors holding a banner